Consumer Behaviour: Buying, Having, and Being, Canadian Edition
By Unknown Author.
Description
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Sumptuous four-colour illustrations add to the visual flair of this edition. - from Amzon
ISBN(s)
0137587074, 9780137587070
