Consumer Behaviour: Applications in Marketing
By Unknown Author.
Description
Electronic Inspection Copy available to instructors here What′s the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psycho...
ISBN(s)
1446211231, 9781446211236
