Consumer Behavior (7th Edition)
By Unknown Author.
Description
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior. - from Amzon
ISBN(s)
0130841293, 9780130841292
