Retail Management: A Strategic Approach (12th Edition)
By Unknown Author.
Description
The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment. - from Amzon
ISBN(s)
0132720825, 9780132720823
